Persona is a verification workflow platform you configure. FlowAI is an autonomous agent that triages decisions for you. Different tools for different jobs.
Feature comparison
| Dimension | FlowAI | Persona |
|---|---|---|
| Architecture | Autonomous AI agent | Configurable workflows + rules |
| Decisioning | LLM-based triage with reasoning trail | Manual rule tuning + manual review queues |
| Time to first decision | Live in < 1h with sandbox key | Days of configuration and onboarding |
| Pricing transparency | Public tiers: $499 / $1,999 / custom | Usage-based, quote-only — industry signal ~$50K+ ACV |
| Lock-in | Single API, easy to swap | Workflow lock-in across products |
| Audit trail | Built-in, every decision, immutable | Configurable per workflow, varies by setup |
| Multi-jurisdiction | OFAC/EU/UN + LATAM-ready | 200+ countries, US-focused, EU growing |
| Verification coverage | Triage on submitted data (you own capture) | 200+ countries/territories, full inquiry flow |
| Identity verification UX | You own the UX layer — integrate however you want | Owns UX — custom branded identity capture screens |
| Risk enrichment | OFAC/EU/UN sanctions + LLM risk score | Phone/email/address risk, PEP/watchlist, adverse media |
| Ideal customer | Engineering teams automating compliance decisions | KYC product teams needing full UX control |
| Contracts | Month-to-month · cancel anytime | Annual contracts typical at enterprise tier |
Persona is the right call for heavy KYC product teams that need full UX control over the verification flow — custom brand identity capture screens, deeply configurable inquiry templates, and the ability to own every step of the verification experience. If your compliance team has specific UX requirements and wants to control the form end-to-end, Persona is purpose-built for that.
FlowAI is for engineering teams that want the decision automated, not the form. You handle identity capture however you want (native SDK, third-party, or just collect the data), then hand it to the API. FlowAI runs the judgment call and returns a decision — APPROVE, ESCALATE, or REJECT — with full reasoning. If you want to ship faster without building and maintaining a workflow orchestration layer, FlowAI is the move.
Already on Persona? FlowAI can sit on top of their data and automate the decisioning layer — you keep the verification UX you built, and FlowAI handles the risk call on every case.
Talk to us about a hybrid setup →Pick the path that fits where you are in the evaluation.